The “Should I Stay Or Should I Go?” campaign was created to promote the new KLM Florence-Amsterdam flight connections and the Real Holland as a tourist destination.
Both off- and on-line advertising was used to illustrate the concept behind “Should I Stay Or Should I Go?”, as well as encouraging people to play the game on: www.klmshouldigo.it
The aim was to capture the public’s imagination and get people involved in a game which featured iconic images of Holland. Participants also stood the chance of winning a series of prizes, including flights.
Here you can download a complete Report and the HighLights Campaign.